Gävlebockens invigning Foto: Karl Albin

The Gävle Goat

– a Global Christmas Symbol.

The peculiar story about the Gävle Goat started in 1966. A man named Stig Gavlén came up with the idea to design a giant version of the traditional Swedish Christmas straw goat. The objective was to attract customers to the shops and restaurants in the southern part of the city. On the first Sunday of Advent 1966, the huge goat was placed at the Castle Square. Since then, the Gävle Goat has been a Christmas symbol placed in the same spot every year. Today he is world famous. The goat is the world’s largest straw goat and made it to the Guinness Book of Records for the first time in 1985.

See the 2017 Gävle Goat inauguration here!

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Good morning from the land of Christmas! 😍❄️☃️ #gävlebocken #sharegävle
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Det är underbart att fira andra advent på Slottstorget! Hur firar ni? ••• It's nice to celebrate the second of Advent on Castle Square. What are you up to today? #gävlebocken #sharegävle
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Sky is blue, grass is green and not a single snowflake in sight. But who care when it’s Friday friyay?! 🙌 Who is visiting Gävle this weekend? 🤗 #gävlebocken #sharegävle
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I’m singing in the rain, I’m singing in the rain… Still longing for snow though. Come cheer me up and keep me company on Castle square! 🌧#gävlebocken #sharegävle
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Oh snow, where art thou? ❄️ #gävlebocken #sharegävle
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Grattis till mina finska vänner idag! Ni backar mig, jag backar er!👌🇫🇮••• Congratulations to my Finnish friends today! You’ve got my back, I’ve got yours! 👌🇫🇮 #Suomi100 #Finland100 #gävlebocken